Social Media Strategy & Community Building
Audience
Students, young professionals, freelancers, and individuals looking for a modern living experience in Tirana. The communication focuses on an audience that values convenience, community, flexibility, and access to everyday facilities within one residence.
Project challenge
The challenge was to communicate Folé as more than accommodation. With different audiences, facilities, services, events, and living options, social media needed to bring everything together under one clear identity while showing what everyday life at Folé actually feels like.
Result
A dynamic social media identity was developed around the idea of living, working, and connecting within one community. Through lifestyle content, campaigns, events, facilities, and resident-focused communication, Folé built a more recognizable digital presence that connects the physical residence with the experience and community surrounding it.
Reels
