Social Media Strategy & Product Communication
Audience
Furniture manufacturers, architects, interior designers, carpenters, and homeowners looking for functional and high-quality furniture solutions. The communication connects a professional B2B audience with end customers interested in better-designed and more functional interiors.
Project challenge
With a broad portfolio of technical products and international brands, the challenge was to communicate functionality without making the content feel overly technical. Each solution needed to show not only what the product is, but how it improves movement, organization, storage, durability, and everyday use within an interior.
Result
A structured visual and content direction transformed JURI’s product portfolio into a clearer and more aspirational social media presence. By combining technical benefits, product details, interior applications, and brand-focused storytelling, the communication strengthened JURI’s positioning as a reference point for functional and contemporary furniture solutions.
Reels
