Social Media Strategy & Lifestyle Communication
Audience
Local and international visitors looking for a complete seaside experience in Dhërmi. The communication speaks to an audience interested in the beach, Mediterranean cuisine, cocktails, social moments, events, and a relaxed summer lifestyle.
Project challenge
The challenge was to communicate Vela e Bardhë as more than a beach restaurant. With food, drinks, beach experiences, events, and atmosphere all forming part of the brand, social media needed to bring these elements together naturally while maintaining a distinctive identity throughout a highly seasonal period.
Result
A lifestyle-driven social media direction was developed around the feeling of spending a day at Vela e Bardhë. Gastronomy, cocktails, beach moments, events, and spontaneous summer experiences were combined into one consistent visual narrative, creating a more recognizable digital identity and positioning the brand as a complete seaside destination rather than simply a place to eat or drink.
Reels
