Brand Strategy & Social Media Development
Audience
Travelers and guests seeking a refined seaside stay, combining comfort, hospitality, and a premium Mediterranean experience. The communication was designed to reach and international audience through a strong and consistent social media presence.
Project challenge
The hotel was still in its early development stage, which created technical limitations in producing consistent visual content throughout the project. With several areas and elements not yet fully completed, the challenge was to build a strong brand presence and maintain high-quality communication while working with limited ready-to-use material.
Result
We developed a cohesive brand strategy and social media direction, creating a more recognizable and consistent digital presence. Through strategic content, visual storytelling, and structured communication, Villa Pascucci Mare established a stronger brand identity and a clearer positioning across social media.
Reels
